Prasham's Blog

iPhone has always been the flagship making company with phones now exceeding the 1 lac mark in India. India is a big market for Apple. The craze for the Apple ecosystem in India is just wild, especially amongst the youngsters. It can be evidently witnessed when the products which have exhausted their life-cycle in the USA, still sell like hotcakes in India. Despite the high prices, the impact of Apple in India is quite large and appreciable. People can be seen waiting eagerly every October for the new iPhone launches and queuing up outside the Apple stores on the day of launch. With the new product offering from the giant, this trend might just continue. Apple released the all-new iPhone SE last week, 4 years after their first iPhone SE was launched, back in 2016. The phone was launched via an online press release, amidst the lockdown due to the COVID-19 pandemic. The latest addition to the Apple ecosystem is a mid-ranger iPhone which starts at $ 399. It carries the same chipse...

Motorola, a phone brand, well known to every Indian who knew what a mobile phone was, in the years when mobile phones had just come to India. Where is that brand now? Is it doing well in the Indian market? What is the possible future of the brand in India? Motorola was missing from the Indian market for some years if you remember. It was in 2013 that Motorola came back in India as a sub-brand of Google. And what came along was a craze for Android among the Indian consumers. At first, Motorola had 3 launches, the Moto E, Moto G, and the premium Moto X. All three phones were priced very competitively and it took the market leaders by complete surprise.  Motorola also offered silky smooth stock Android straight from Google and there were frequent and fast software updates as well. Moto G was a huge success in India. The legacy of the first 2 generations of the Moto G is still helping the sales of the current Moto G phones.  Currently, we are in the 7th generation ...